Sales
Sales process, pricing presentation, rep performance, training, accountability and close-rate discipline.
REMODELING BUSINESS GROWTH + EXECUTION
THE PLAYBOOK
CHANGED.
Your business should too.
The Method Solution helps remodeling and home-improvement companies identify what’s holding them back, build better systems, and execute a measurable path toward profitable growth.
THE METHOD SOLUTION
People. Systems. Sales. Growth.
THE PROBLEM
The system that got you here may not get you where you're going.
Lead economics changed. Buyers changed. Competition changed. Financing, recruiting, technology and sales changed. Yet many remodeling companies are still operating from a playbook built for a different market.
We help find the constraint, build the system, and help put it into action.
WHAT WE DO
Six parts of the business.
One operating picture.
Growth problems rarely live in one department. We connect the numbers, people and processes that actually drive performance.
Marketing
Lead sources, attribution, cost per lead, acquisition economics, campaign performance and marketing ROI.
CRM + Data
CRM architecture, call tracking, automation, dashboards, lead tracking and management reporting.
Operations
Production flow, scheduling, installation, vendor management, customer experience and quality control.
People
Recruiting, hiring, onboarding, training, management structure and performance accountability.
Profitability
Pricing, job costing, gross margin, overhead, cash-flow visibility and profitable-growth discipline.
THE METHOD
Don't guess. Diagnose.
Diagnose
Establish the baseline and find the real constraint using numbers instead of assumptions.
Build
Design the sales, marketing, CRM, operational and management systems the company actually needs.
Implement
Move beyond recommendations and help translate the plan into day-to-day execution.
Measure
Put the business on a scoreboard so leadership can see what's working and what isn't.
Adjust
Test, learn and correct the system as real operating data comes in.
Scale
Once the machine works, build on what is measurable, repeatable and profitable.
OUR POINT OF VIEW
Built from inside the remodeling industry.
The Method Solution is built around practical experience with in-home remodeling sales, sales leadership, lead performance, marketing, CRM systems and the day-to-day realities that determine whether a remodeling business performs.
“We don't want to hand you a report and walk away. The value is in helping turn the diagnosis into an operating system.”
MICHAEL + JAMES
Two sides of the business.
One system.
The Method Solution combines front-end sales and leadership with the data, marketing and technology infrastructure behind growth.
MF
SALES • STRATEGY • EXECUTION
Michael French
Focused on sales systems, pricing strategy, training, leadership, business diagnosis and execution inside the remodeling environment.
JM
MARKETING • CRM • DATA
James Martinez
Focused on marketing performance, lead attribution, CRM architecture, call tracking, automation, reporting and digital infrastructure.
THE SCOREBOARD
You can't manage what you can't see.
Revenue—
Close Rate—%
Average Net Sale$—
Gross Margin—%
Cost Per Lead$—
Acquisition Cost$—
ONE COMPANY. ONE SCOREBOARD. NO GUESSING.
THE
METHOD
SOLUTION
PODCAST
MEDIA + EDUCATION
The conversations the remodeling industry needs to be having.
Michael French and James Martinez break down remodeling sales, marketing, pricing, technology, customer acquisition and business growth—along with practical education for homeowners navigating major remodeling decisions.
How to Find the Right Contractor
Before You Ask “How Much?” Ask “Who?”
Why Remodeling Prices Are All Over the Place
The Remodeling Playbook Changed
FIRST EPISODES COMING SOON
THE FRENCH METHOD™
Stop chasing the close.
Start leading the sale.
The FRENCH Method™ is Michael French's developing framework for in-home remodeling sales—built around trust, diagnosis, design, value, investment and decision.
TRAINING + RESOURCES IN DEVELOPMENT
BUSINESS DISCOVERY
Something is holding the business back. Let's find it.
Start with a focused conversation around sales, marketing, lead economics, CRM, operations, people, pricing and profitability.
- Identify the biggest current constraint
- Clarify which numbers need visibility
- Determine whether The Method Solution is a fit